A wonderful human adventure centered around a 100% French organic apple

1998

A story about four men
who fell in love with an apple

Benoît Escande

Nursery Owner, Breeder, and Publisher

I want to protect the interests of producers and recognize the value of their work!

Jean-Noël Carles

Arborist

I want a product that’s good for my health and for the environment—I want organic!

Guilhem Sévérac

Technician, Vaucluse Chamber of Agriculture

I want a variety that’s beautiful, hardy, and easy to grow!

Jean-Paul Touchard

Sales Representative at the Launch of the Initiative

I want to offer as many consumers as possible a product that’s both healthy and delicious!

This led to the creation of a project to grow apples
exclusively using organic farming methods and in France!

2001

First Juliet® Orchards Planted in Provence

The association “Les Amis de Juliet®” was founded on May 18, 2005.
It currently brings together more than 190 growers from all of France’s major fruit-growing regions.
Our association’s mission is to:

2005

Founding of the Association Les Amis de Juliet®
which brings together producers.

The association “Les Amis de Juliet®” was founded on May 18, 2005.
It currently brings together more than 190 growers from all of France’s major fruit-growing regions.
Our association’s mission is to:

Spread the word about Juliet® to as many people as possible
Coordinate the technical monitoring of Juliet® orchards
Expand the Juliet® orchard while ensuring it remains dedicated to organic farming
From 2001 to the present

Expansion of orchard cultivation through an increase in the number of growers in various regions of France.

The History of the Juliet® Apple and the “Les Amis de Juliet®” Association

The Juliet® apple was developed by Benoît Escande (a nurseryman) and Guilhem Sévérac (an arboriculture expert with the Vaucluse Chamber of Agriculture), who, while observing the first Juliet® saplings on an experimental plot, recognized the enormous potential of this apple.

The results of the experiment exceeded all their expectations. Juliet® stands out for its flavor—it’s firm, juicy, fragrant, and sweet—and, as an added bonus, it’s suitable for organic farming. The Juliet® apple is naturally resistant to scab, not very susceptible to powdery mildew, and also not very attractive to the dreaded aphids.

Thanks to its many qualities, Juliet® has won over dozens of growers in France, with more than 190 growers now united under the association “Les Amis de Juliet®.”

Juliet® apple growers are the best ambassadors for this variety, whose success extends beyond France’s borders. The Juliet® apple is also highly sought after in Europe and on the Asian market… Our growers are proud to showcase the quality of French orchards to the whole world.

The story behind the Juliet® apple perfectly illustrates the union of a passion for agriculture and innovation. This apple is not just a fruit, but the result of hard work, careful observation, and a deep understanding of nature’s needs. It was in this relentless pursuit of excellence that Benoît Escande and Guilhem Sévérac discovered a treasure in the heart of their fields—a treasure that would go on to captivate palates around the world.

Building on their success, the creators of the Juliet® apple have brought together a community of enthusiasts: the growers of the “Les Amis de Juliet®” association. These men and women are much more than just farmers; they are the guardians of a legacy, the protectors of a tradition, and the ambassadors of French excellence. Together, they share a common love for this exceptional apple and are committed to preserving its quality and unique character.

The origin of the Juliet® apple lies not only in the hard work of its creators, but also in the mystery of nature itself. For each fruit, with its subtle nuances of flavor and incomparable texture, carries within it the story of its origins. And for the Juliet® apple, this story is one of a magical encounter between human expertise and the bounty of the earth. It is this perfect alchemy that gives the Juliet® apple its distinctive character and its prominent place in the world of gastronomy.

Since its humble beginnings on an experimental plot in France, the Juliet® apple has come a long way to become an undisputed leader in the global market. Its success now extends beyond France’s borders, reaching across Europe and even into Asian markets. However, despite its international fame, the Juliet® apple has not forgotten its roots. It remains deeply rooted in the French terroir, a living symbol of agricultural excellence and human ingenuity.

Every bite of a Juliet® apple is a tribute to its heritage, to its visionary creators, and to all those who, day after day, tend to its orchard with dedication and passion. With every bite, you can almost hear the trees whispering the story of their origins—the story of an apple that has conquered the world while remaining true to its French roots.