Juliet honoured at the Primeur 2025 Challenge with Saveurs Commerce!

This year, in partnership with Saveurs Commerce, the national federation of fruit and vegetable retailers, the Juliet apple was honoured at the Challenge Primeur 2025.

The aim of this competition is to promote the expertise of greengrocers and the presentation of quality products in stores. This is a key event organised by Saveurs Commerce, which supports and defends fruit and vegetable professionals on a daily basis.

Congratulations to the three winners for their passion and careful presentation:

Axelle Boudon – Le Petit Marché d'Ornano (Bordeaux - 33)

Johane Mercuriali – Jacoulot Primeurs (Morteau - 25)

Christine David – One Two Fruits (Quint-Fonsegrives - 31)

A huge thank you to all the participants for bringing Juliet to life on your shelves: your displays and ideas have made the Juliet apple shine throughout France. 

We'll leave you to discover these superb displays in photos...

To find out more about Saveurs Commerce's commitment to fruit and vegetable retailers, visit their website: https://www.saveurs-commerce.fr/